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What is the Cyber Trust Mark?

Written by Jeff | Apr 14, 2025 5:00:00 PM

Smart devices have become an integral part of our daily lives, from managing our homes to enhancing our workspaces. However, with this increase in connected devices comes a rise in cyber threats. Devices like smart thermostats, baby monitors, and security cameras can make life easier but also open the door to potential cyberattacks. In fact, there were over 112 million IoT (Internet of Things) cyberattacks worldwide in 2022, and that number is expected to grow.

To address these growing concerns, the U.S. government has introduced a new certification—the Cyber Trust Mark—to help consumers make safer choices when purchasing smart devices. Let’s dive into what this mark means, how it’s awarded, and how it can help you shop smarter and safer.

How Does a Device Get the Cyber Trust Mark?

To earn the U.S. Cyber Trust Mark, a device must undergo a series of rigorous tests to verify its security. These tests evaluate several important aspects of the device’s security, such as:

  • Password Strength: A strong password is crucial for protecting your device from cybercriminals. Devices with weak or default passwords are easy targets for hackers.
  • Data Protection: The device should ensure your personal information is securely stored and protected using encryption and other secure methods.
  • Software Updates: Regular software updates are essential for keeping devices secure. These updates often include patches that fix vulnerabilities and protect against new threats.

Only devices that meet these criteria will receive the Cyber Trust Mark, ensuring that they are safe and secure for consumers to use.

How Often are the Standards for the Cyber Trust Mark Updated?

The standards that define the Cyber Trust Mark are regularly reviewed and updated to keep pace with evolving technology and new cyber threats. Companies must apply for the mark, send their devices for testing, and if the device passes, it earns the mark, which can then be displayed on its packaging.

This process may take time and incur some costs for companies, but it’s a valuable investment that can boost consumer trust and improve sales.

When Will We See the Cyber Trust Mark?

Although the Cyber Trust Mark is new, it will soon start appearing on a wide variety of smart devices. You can expect to see it on products such as:

  • Smart TVs
  • Smart speakers
  • Security cameras
  • Smart thermostats
  • Smart locks

So, when you’re shopping for your next device, keep an eye out for the mark—it’s a clear sign that the product has passed important safety and security tests.

How Does the Mark Help Consumers?

The Cyber Trust Mark makes it easier than ever for consumers to choose safe and secure devices. Whether you’re tech-savvy or not, all you need to do is look for the mark to know that the device has been tested and meets high security standards.

The mark also encourages manufacturers to prioritize security. Since they want the mark, they’ll be motivated to create safer devices, benefiting all consumers.

What If a Device Doesn’t Have the Mark?

Just because a device doesn’t carry the Cyber Trust Mark doesn’t mean it’s unsafe. However, it does mean you should take a closer look at its safety features. Before making a purchase, you can research the device’s security options or ask the seller for more information.

Whenever possible, though, it’s best to choose devices with the Cyber Trust Mark, as you’ll have more confidence that the device has passed crucial security tests.

What to Do If You Already Own Smart Devices?

If you already own smart devices that don’t have the Cyber Trust Mark, don’t worry! There are steps you can take to enhance their security:

  • Change Default Passwords: The default passwords on many devices are easy for hackers to guess. Change them to something strong and unique.
  • Keep Software Updated: Regularly check for updates to ensure your device is protected against the latest threats.
  • Turn Off Unused Features: Disable any features or settings you don’t use to reduce potential vulnerabilities.
  • Use a Strong Wi-Fi Password: A secure Wi-Fi network is essential for keeping your devices safe from remote attacks.

By following these tips, you can help protect your existing devices and safeguard your personal information.

What’s Next for Smart Device Safety?

While the Cyber Trust Mark is an important step toward improving smart device security, it’s just the beginning. In the future, we can expect:

  • Stricter Standards: As cyber threats evolve, the standards for earning the Cyber Trust Mark will likely become even more rigorous.
  • More Devices with the Mark: We can anticipate more types of smart devices receiving the mark as it becomes more widely adopted.
  • Improved Testing Methods: As technology advances, testing methods for device security will continue to improve, ensuring even more robust protection.

For now, the Cyber Trust Mark will be primarily used within the United States, but it’s possible that other countries will adopt similar standards in the future.

Stay Safe and Smart

The Cyber Trust Mark is a great tool for making informed decisions when shopping for smart devices. It provides a simple, reliable way to know which devices have met rigorous security standards. So, next time you’re in the market for a new smart device, be sure to look for the mark—it’s your sign that the device is secure and trustworthy.

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